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Requisition Number 17-0156
Post Date 12/11/2017
Title Marketing Representative II
Location Business Development
City Ocala
State FL
Position Type Full-Time (40 hours)
Work Hours 8a-5p
Description JOB SUMMARY:
The Marketing Representative II is the lead service representative who provides education to Physician’s, Physician’s office staff, Long Term Care facilities and Assisted Living facilities to enhance the image of Hospice of Marion County and to promote knowledge of hospice and related healthcare issues. Establishes positive relationships with referral sources, and enhances knowledge of the agency and its services in the community and among professional groups. Assists with development of marketing plans for Physician’s offices, Nursing Homes, and Assisted Living facilities. Supports the agency attainment of referrals/admissions objectives consistent with regulatory compliance and agency policies, procedures, and standards.

Include the following. Other duties may be assigned.
• Develops business relationships in assigned accounts by making effective customer contacts and presentations; both one-on-one and formal group in-services, which support overall objectives of HMC’s marketing strategy.
• Achieves monthly referral/admissions goals for assigned facility(s).
• Assists team members by providing information about hospice services to all requesting it, and in ensuring all provided information meets professional standards.
• Provides educational office visits relating to Hospice care for physicians new to area and visits to primary physicians on a regular basis. Maintains high levels of rapport with referring physicians.
• Cultivates and maintains effective relationships within the professional community in healthcare settings.
• Communicates accurately and completely to physicians, staff members, healthcare facility staff and patients and families utilizing positive interpersonal skills.
• Presents concise and pertinent oral and written reports to the interdisciplinary team.
• Works cooperatively with Community Speaker’s Bureau, Education, Volunteers, Admissions, and other departments to develop and maintain an efficient intake program to meet the needs of the community, creating new programs as needed.
• Provides support to the professional community who care for patients with terminal diagnoses by serving as a resource for information related to palliative care.
• Participates in the development and provision of community educational events to be provided in diverse locations including assisted living/skilled nursing facilities, hospitals, churches, and our Hospice Center for Caring and Education.
• Collaborates with other service providers to discuss the patient plan of care and frequency of visits.
• Coordinates activities of referral source and Agency to ensure continuity of care.
• Assures the delivery of orders to physician for signature and provides feedback and updates on patient condition through verbal and written reports.
• Devises marketing campaigns with the goal of increasing community awareness and increasing referrals.
• Assists with the planning, organizing and executing the marketing plan.
• Tracks market and company performance by submitting written monthly reports.
• Identifies new business accounts by monitoring community growth.
• Attends health fairs, vendor fairs and events to market HMC services.
• Proposes effective account strategies to accelerate referrals.
• Improves forecast performance of business through thorough understanding of target market.
• Mentors Marketing Representative I for growth.
• Maintains awareness of Hospice in the news and communicates to the rest of the team.
Requirements • Bachelor’s degree in a health, marketing/sales or business related preferred; experience in marketing/sales preferred.
• Marketing or Public Relations Certification from accredited institution is preferred.
• Must have a Valid Florida drivers License, maintain current auto insurance coverage and have access to a reliable automobile.
• Ability to work unsupervised in the field, exercising discretion and independent judgment.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers, patients/families or employees.
• Knowledge of medical terminology and ability to demonstrate essential usage.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Ability to operate a facsimile, copy machines, computers and other common office machines, with working knowledge of MS Word, Outlook, Excel and other software appropriate to positions.
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