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Requisition Number 17-0315
Post Date 11/10/2017
Title Marketing Lead Generation Specialist
City Henderson
State NV

To become the company lead generation expert managing the top-end of the sales funnel. By working with various marketing and sales leadership management to uncover, communicate and track leads generated through various marketing efforts to further quantify marketing effectiveness and fill the sales funnel with quality leads.



  • Develop and maintain an effective process for managing and generating leads produced through various marketing efforts.
  • Define and segment leads for future targeting efforts
  • Nurture leads/profiles until they become prioritized and send to sales reps for follow up
  • Track the success/failure of leads in SalesLink
  • Serve as liaison between Sales/Marketing managers, IT, and related vendors
  • Oversee customer and prospect information by evaluating and updating data in Customer Relationship Management (CRM) software
  • Work with sales teams to leverage CRM data, maintain and optimize sales funnel
  • Coordinate and lead training including on-going support of CRM as it relates to people, process, technology and information
  • Validate and processes change requests (additions, edits, deletions) with integrated applications
  • Process requests to establish new sales rep with sales numbers & territory assignments
  • Development and maintenance of customer mailing lists for use with sales and marketing print & online promotions



  • Communicate effectively and actively seek and provide feedback
  • Work with vendors/suppliers from product resourcing and bidding to quality control and budgeting
  • Manage supplier/vendor relations relative to researching RFQ’s, ordering, tracking and invoicing
  • Provide all materials on completed tasks in a timely fashion
  • Assist with scheduling and guiding educational tours of facilities
  • Collaborate with team and lead activities associated with all stages of event planning from conceptualization to execution (internal & external)
  • Departmental responsibility for administrative duties related to ordering supplies, processing check requests, collecting and distributing mail (maintaining appropriate permits), shipping and receiving, as required
  • Present weekly updates to marketing manager on project status
  • Adhere to company policies, procedures and regulations
  • Enable Cashman to achieve its objective of Safely Home. Everyone. Every Day.™ by promoting a positive safety culture and adhering to all company safety policies, procedures and practices
  • Report any unsafe acts or conditions
  • Deliver Cashman’s “Best Customer Experience” for all internal and external customers on a consistent basis
  • Other duties and special projects as assigned



  • Strict attention to detail and data input accuracy
  • Maintain and build upon relationships with internal and external customers
  • Effectively participates as part of the team, assisting where appropriate and requesting assistance when needed
  • Excellent verbal and written communications skills
  • Excellent project management skills
  • Proficient computer technology skills, including ability to utilize company authorized software



  • College degree in business, marketing or related field desired, or equivalent work experience
  • Data analysis and database experience a plus
  • Previous sales experience desired



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Professional appearance and demeanor consistent with position and responsibilities
  • Self-motivated and detail oriented with the ability to work with minimum supervision
  • Stand/walk 1-4 hours a day, and/or sit 5-6 hours a day
  • Occasionally lift up to 25 lbs.
  • Must be able to occasionally bend, squat and climb
  • Must use hands for repetitive simple grasping, pushing, pulling and fine manipulation


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Office environment
  • Occasional visits to remote work locations with exposure to adverse weather conditions including heat, cold, wind, rain, dust and dirt
  • Valid Nevada driver’s license and acceptable driving record
  • Occasional overnight travel required
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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